Google Business Profile Management (Google My Business)
Google Business Profile management that turns searches into calls.
Our Google Business Profile management keeps your listing complete, accurate and active on Google Search and Maps. We handle setup and verification, optimization, review responses, posts and photos, then report on the calls, direction requests and website visits the profile produces.
Google Business Profile services
Our Google Business Profile management services.
Each service has its own page with what's included, how it works and answers to common questions.
- 03.01Google Business Profile Setup & VerificationCreate, claim or recover your Google Business Profile and get it verified correctly the first time.
- 03.02Google Business Profile OptimizationCategories, services, attributes and content tuned so your profile shows up for the right local searches and converts.
- 03.03Google Review ManagementA steady, compliant flow of genuine Google reviews, thoughtful responses and a clear process for policy-violating ones.
- 03.04Google Business Posts & Photo ManagementRegular profile posts and genuine photos that keep your Google listing current and give searchers reasons to choose you.
- 03.05Multi-Location Google Business Profile ManagementConsistent, accurate Google Business Profiles across every branch, managed centrally with local detail where it counts.
Sound familiar? Let's cross these off.
Your Google listing shows old hours, a few dated photos and reviews nobody has answered, while competitors keep appearing above you in Maps.
- Your listing shows wrong hours or old details
- Competitors appear above you in the Map Pack
- Reviews go unanswered for weeks
- You have duplicate or unverified listings
Our approach, point by point
How Google Business Profile management wins local searches
Tap any point to read more.
01Google Business Profile management is the ongoing work of keeping your listing on Google Search and Maps complete, accurate and active.
For many local businesses that listing is the first thing a customer sees, often before your website, and it's where they decide whether to call, ask for directions or keep scrolling. Google says local results are ranked mainly on relevance, distance and prominence. You can't move your address, but you can make the profile far more relevant and build the signals of prominence that set you apart from nearby competitors.
02It starts with ownership.
Many businesses have duplicate listings, profiles claimed by a former employee or agency, or a verification that never finished. We sort out access, resolve duplicates through Google's proper channels and complete Google Business Profile setup and verification, including video verification when Google asks for it. Service-area businesses get their address hidden and service areas set correctly, which keeps the profile within Google's guidelines and lowers the risk of suspension.
03Next is profile optimization: the right primary and secondary categories, services described in plain language, accurate regular and holiday hours, attributes, booking links and a description that explains what you do.
What it never includes is stuffing keywords into the business name, which breaks Google's guidelines and is a common cause of suspensions. Consistency matters too. Your name, address and phone number should match your website and the major directories, and the profile should link to a page with real local detail. Our SEO and AI search team handles that side, from location pages to citations.
04Reviews are the most visible signal of prominence and the part customers read most closely.
Google review management means asking genuine customers at the right moment, making it easy with a direct review link, and replying to every review, positive or negative, promptly and professionally. It never means buying reviews, writing fake ones, offering incentives or only asking customers you expect to be happy. Those practices violate Google's policies, and fake or bought reviews are also banned under the FTC's rule on consumer reviews. Fresh photos and regular posts round out the profile, showing searchers the business is active and giving them a reason to choose you.
05Multi-location brands need the same discipline at scale: bulk management, consistent naming, location-level reporting and a clear process for local managers to handle reviews.
For every client we report on what the profile actually produces (calls, direction requests, website clicks and bookings) using Business Profile performance data alongside GA4, with UTM-tagged links so profile traffic is visible on your site. If you want to see how a well-run profile fits a wider local plan, talk to a local search specialist.
How our Google Business Profile management works.
- 01Claim, verify and clean up ownership and access for every location
- 02Complete categories, services, attributes, hours and descriptions accurately
- 03Run a review request and response process that follows Google's policies
- 04Keep the profile active with regular posts, fresh photos and timely updates
What's included in our Google Business Profile management
- Profile audit & local competitor comparison
- Optimized profile: categories, services, attributes and hours
- Review request process & response guidelines
- Monthly posts and photo updates
- Calls, directions & website-click reporting
Our Google Business Profile management process, step by step.
- 1AuditOwnership, accuracy, duplicates and local competitors.
- 2FixVerification, categories, details and NAP consistency.
- 3ActivateReviews, posts and photos on a steady schedule.
- 4ReportCalls, directions and clicks tracked every month.
Google Business Profile management FAQs.
Pricing is custom and depends on the number of locations, how much cleanup the profiles need, review volume and how often you want posts and photo updates. Our pricing page explains how engagements are structured, and the scope is agreed in writing before work starts.
Corrections to categories, hours and details usually show once Google processes the edits, but visibility in the Map Pack builds over time as reviews, activity and local signals accumulate. Results depend on competition, distance and your starting point, so we track progress monthly instead of promising a date.
Only Google can remove reviews, and only those that break its policies, such as spam, conflicts of interest or off-topic content. We can flag reviews that appear to violate those policies and help you write calm, professional responses to the rest. We never use fake or incentivized reviews.
No. You stay the primary owner and we work with manager access. If we stop working together, you simply remove our access and nothing has to be transferred.
Yes. We identify the likely cause, fix anything that conflicts with Google's guidelines and submit a reinstatement request with supporting evidence. The final decision is Google's, so no one can honestly guarantee the outcome.
It's one of the most important parts. The profile drives visibility in the Map Pack and Google Maps, while your website's location pages, citations and reviews support it. We manage the profile as its own service and coordinate it with local SEO work on your site.
They're the same thing. Google renamed Google My Business (GMB) to Google Business Profile in 2021. It's the listing that shows your business on Google Search and Google Maps.
Maps rankings depend on relevance, distance and prominence. You can't change distance, but you can improve relevance (categories, services, description) and prominence (reviews, photos, posts and consistent details across the web). That's the work we do.
Yes. We work with US businesses remotely, schedule calls around Eastern, Central, Mountain and Pacific time, and run Google Business Profile management for whichever states and cities you sell in, alongside clients worldwide.
No. Engagements start with a 90-day initial term so there's enough time to do the work properly, then continue month to month. You always see an itemized proposal before anything is agreed.
Yes. We keep details, categories and hours consistent across every location, handle bulk updates, and report on calls, directions and clicks for each one.
Find out what Google Business Profile could do for your numbers.
Tell us about your goals and current setup. A strategist will reply within one business day with honest next steps.