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02 · SEO & AI Search

Technical SEO Services

Our technical SEO services remove the hidden problems that stop good pages from ranking: pages Google never indexes, duplicate URLs splitting signals, slow templates and broken structured data. It is the foundation the rest of our SEO services are built on, and we hand every fix to your developers as a clear, prioritized ticket.

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Quick answer

What is Technical SEO?

Technical SEO services are the audits and fixes that make a website easy for search engines to crawl, render, index and understand. They cover site architecture, internal linking, canonicals, redirects, XML sitemaps, robots.txt, page speed and Core Web Vitals, JavaScript rendering and structured data, so your content can compete on its merits.

What's included

What you get with technical seo.

  • Full crawl audit with indexability, canonical, redirect and status-code review
  • Google Search Console and server log review to see what search engines actually crawl
  • Core Web Vitals diagnosis (LCP, INP, CLS) with template-level fixes
  • Site architecture and internal linking plan for priority pages
  • XML sitemap and robots.txt cleanup, including rules for AI crawlers
  • Structured data audit and implementation (Organization, Product, Article, Breadcrumb and more)
  • JavaScript rendering checks for React, Next.js and other client-heavy sites

Who it's for

  • Sites with pages that are published but never indexed or ranked
  • Teams planning a redesign, replatform or domain migration
  • E-commerce and JavaScript-heavy sites with complex URL structures
How it works

How we deliver technical seo.

  1. 1

    Crawl and diagnose

    We crawl the site the way a search engine does, then compare it with Search Console coverage data and, where available, server logs.

  2. 2

    Prioritize

    Every issue is scored by impact on revenue pages and by effort, so your team fixes what matters first instead of chasing a 400-line report.

  3. 3

    Fix with your team

    We write developer-ready tickets, review pull requests or staging builds, and can implement directly on WordPress, Shopify and Next.js sites.

  4. 4

    Verify and monitor

    We validate fixes in Search Console, re-crawl after releases and set alerts for regressions. Scope and retainers are outlined on our pricing page.

What does a technical SEO audit include?

A technical SEO audit checks whether search engines can discover, crawl, render and index your important pages, and whether they understand which version of each page to rank. That means reviewing status codes, redirect chains, canonical tags, noindex rules, pagination, faceted navigation, sitemaps and robots.txt.

It also covers performance and presentation: Core Web Vitals on real templates, mobile rendering, JavaScript that hides content from crawlers, and structured data that is missing, invalid or inconsistent with the visible page. Content quality and keyword targeting belong to SEO content strategy and on-page SEO, which builds on a clean technical base.

How do I know if my site has technical SEO problems?

The clearest warning signs show up in Google Search Console: important URLs listed as "Crawled, currently not indexed" or "Duplicate without user-selected canonical", sudden drops in indexed pages, or poor Core Web Vitals on key templates. Rankings that fall after a redesign or migration are another common trigger.

Sites built on JavaScript frameworks, large e-commerce catalogs with filters, and sites that have been migrated more than once are the most likely to carry hidden issues. A crawl paired with Search Console data usually confirms the cause quickly. Technical SEO looks at speed as search engines and real visitors experience it; how the site holds up under heavy traffic is a job for performance and load testing.

Does technical SEO matter for AI search?

Yes. AI search tools depend on the same basics: if a page cannot be fetched, rendered or parsed, it cannot be summarized or cited. Google's AI Overviews draw on Google's own index, and other assistants run their own crawlers, so blocked resources, slow servers and content that only appears after client-side scripts all reduce your chances.

We review robots.txt rules for AI user agents, server-render key content and keep structured data consistent with what is on the page. That groundwork supports our generative engine optimization work.

More SEO & AI Search services

SEO & AI Search overview
FAQ

Technical SEO questions.

Fixes such as unblocking pages or correcting canonicals can show up within a few weeks once Google recrawls the affected URLs. Larger changes like site architecture or migrations take longer to settle. The timeline depends on site size, crawl frequency and how quickly fixes are released.

The initial audit and cleanup is a project, but technical health drifts with every release, plugin update and new template. Most sites benefit from ongoing monitoring so regressions are caught before they affect rankings.

Core Web Vitals are part of Google's page experience signals, but relevance and content quality matter more. Good scores will not rescue weak content, while poor scores can hold back pages that are otherwise competitive and they also hurt conversion rates.

Yes. Most of our technical SEO work is delivered as prioritized tickets with clear acceptance criteria that your developers can implement. We can also implement fixes directly on common platforms if you prefer.

Pricing is custom because a 50-page brochure site and a large catalog need very different effort. We scope the audit first and quote implementation support separately. Typical engagement structures are outlined on our pricing page.

Ready to talk about technical seo?

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